Training


Jeff Herrington

As a consultant I have:
directed a social-media based communication program designed to motivate 20-something professionals in Dallas to vote for a downtown convention center hotel. Although the hotel was down in the polls 2-1 just three months out, the hotel passed by 2.5 percent. More important, the mayor of Dallas cited our social-media campaign as the primary contributor to the victory.
crafted a strategic employee communications campaign for the French subsidiary of a Fortune 100 beverage maker.
conducted benchmarking, and producing a report, for a Fortune 200 appliance manufacturer seeking a model for its development of a worldwide employee magazine (many of my recommendations were adopted over the following three years).
undertaken a complete, employee communication audit for a global, specialty-chemical company.
produced a style guide for the intranet communication of a Fortune 100 food and beverage company.
As an instructor I have:
created two-day workshops on Web writing for one of the world's largest technology firms. We delivered the program to more than 200 communicators at five different locations worldwide and received excellent reviews in all locations.
created two-day publication editing workshops for one of the world's largest defense firms. We delivered that program to more than 125 communicators in four locations in North America and received excellent reviews in all locations.
presented eight times at the international conference of a major association of communicators, often receiving the highest rating of all presenters at that conference.
helped more than 2,000 communicators from Manhattan to Montreal to Melbourne improve their writing and communication skills via my Jeff Herrington Communications workshops programs.
As a Web communicator I have:
created an SAP implementation Web site for one of the world's largest semiconductor manufacturers.
overhauled the content on the .com Web site of one of America's largest utility companies.
crafted strategic Web and e-newsletter content that has helped propelled two city councilmen and one mayor to victory in Dallas.
As a writer I have:
traveled to more than 45 countries on five continents as a writer for the internal and external publications of IBM, AT&T, Whirlpool, Baxter Healthcare and John Deere, among many other companies.
worked in Europe for a Fortune 200 beverage company to help craft the strategic messaging for the new president of the firm's new subsidiary in France.
helped write, and oversee the editing of, multiple responses to RFP generated by a major technology consulting firm. The responses resulted in the securing of contracts worth more than $20 million for the firm.
crafted e-newsletter content that helped propel Dallas Mayor Tom Leppert to a 14 percentage point victory in the general election.
Interesting trivia:
Several crosswords I have constructed have been purchased and published as Saturday puzzles by Will Shortz at The New York Times.
I was my school's spelling bee champion three years running. The final year I competed, I lost at the city level to the speller who went on to win the National Spelling Bee that year.
As a corporate writer, I have interviewed France's leading heart surgeon, the CEO of the state oil company of Argentina and a former prime minister of New Zealand, David Lange, among many other intriguing individuals.
In 2000, I received the highest honor bestowed by the Dallas chapter of the International Association of Business Communicators — the Communicator of the Year Award.
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