Jeff Herrington


You may not care that several crossword puzzles I’ve created have been published in The New York Times. Or, that I won my junior high’s spelling bee three years in a row. Or, that I have been named a Dallas/IABC Communicator of the Year.

You probably do care to know whether I truly know how to produce effective corporate writing.

Well, I have traveled to more than 45 countries on five continents, writing articles for the corporate publications of IBM, AT&T, Mobil Oil, Baxter Healthcare and Whirlpool, among scores of other organizations.

If you are an editor, that means you receive an international perspective from me that results in editorial content that resonates with people from multiple cultures.

You also probably care to know whether I know a dang thing about teaching others how to write.

Well, over the past 18 years, thousands of corporate communicators from Manhattan (USA) to Montreal (Canada) to Melbourne (Australia) have attended my writing and publication editing workshops. My favorite feedback came from a top communicator in Toronto, who wrote he learned more about writing in my eight-hour course than he had learned in four years of journalism school.

If you are attending one of my workshops, that means you can rest assured you’ll receive knowledge that is woven from the best practices of communicators from all over the world.

Finally, you probably care to know whether I know anything about the Web.

Well, one of the world’s largest semiconductor manufacturers hired me to write and design a Web site on SAP implementation for them. In 1996, I launched my ‘Writing for the Web’ workshop, which I have delivered multiple times to the online content editors at IBM, JPMorganChase, State Farm Insurance and Kansas City Power & Light.

In 2001, my firm was retained to overhaul the content of the Web site belonging to one of the nation’s largest utility companies. And in 2003, I managed the Internet communications campaign for a Dallas city councilman. That campaign helped him surge from heavy-underdog status to a 14-percentage-point upset victory in just three months.

That means you will receive the insights of someone who understands the big picture of the Web as a communications vehicle — not just someone who knows bits, bytes, hits and hyperlinks.

Most important — I love to meet the brilliant minds that make up the community of communicators throughout the world. I hope to have a chance to meet and work with YOU in the near future!