| As
a consultant I have: |
| • |
directed a social-media
based communication program designed to motivate 20-something
professionals in Dallas to vote for a downtown convention center
hotel. Although the hotel was down in the polls 2-1 just three
months out, the hotel passed by 2.5 percent. More important, the
mayor of Dallas cited our social-media campaign as the primary
contributor to the victory. |
| • |
crafted
a strategic employee communications campaign for the French subsidiary
of a Fortune 100 beverage maker. |
| • |
conducted
benchmarking, and producing a report, for a Fortune 200 appliance
manufacturer seeking a model for its development of a worldwide
employee magazine (many of my recommendations were adopted over
the following three years). |
| • |
undertaken
a complete, employee communication audit for a global, specialty-chemical
company. |
| • |
produced
a style guide for the intranet communication of a Fortune 100
food and beverage company. |
| As
an instructor I have: |
| • |
created
two-day workshops on Web writing for one of the world's largest
technology firms. We delivered the program to more than 200 communicators
at five different locations worldwide and received excellent reviews
in all locations. |
| • |
created
two-day publication editing workshops for one of the world's largest
defense firms. We delivered that program to more than 125 communicators
in four locations in North America and received excellent reviews
in all locations. |
| • |
presented
eight times at the international conference of a major association
of communicators, often receiving the highest rating of all presenters
at that conference. |
| • |
helped
more than 2,000 communicators from Manhattan to Montreal to Melbourne
improve their writing and communication skills via my Jeff Herrington
Communications workshops programs. |
| As
a Web communicator I have: |
| • |
created
an SAP implementation Web site for one of the world's largest
semiconductor manufacturers. |
| • |
overhauled
the content on the .com Web site of one of America's largest utility
companies. |
| • |
crafted
strategic Web and e-newsletter content that has helped propelled
two city councilmen and one mayor to victory in Dallas. |
| As
a writer I have: |
| • |
traveled
to more than 45 countries on five continents as a writer for the
internal and external publications of IBM, AT&T, Whirlpool, Baxter
Healthcare and John Deere, among many other companies. |
| • |
worked
in Europe for a Fortune 200 beverage company to help craft the
strategic messaging for the new president of the firm's new subsidiary
in France. |
| • |
helped
write, and oversee the editing of, multiple responses to RFP generated
by a major technology consulting firm. The responses resulted
in the securing of contracts worth more than $20 million for the
firm. |
| • |
crafted
e-newsletter content that helped propel Dallas Mayor Tom Leppert
to a 14 percentage point victory in the general election. |
| Interesting
trivia: |
| • |
Several
crosswords I have constructed have been purchased and published
as Saturday puzzles by Will Shortz at The New York Times. |
| • |
I
was my school's spelling bee champion three years running. The
final year I competed, I lost at the city level to the speller
who went on to win the National Spelling Bee that year. |
| • |
As
a corporate writer, I have interviewed France's leading heart
surgeon, the CEO of the state oil company of Argentina and a former
prime minister of New Zealand, David Lange, among many other intriguing
individuals. |
| • |
In
2000, I received the highest honor bestowed by the Dallas chapter
of the International Association of Business Communicators —
the Communicator of the Year Award. |