You may
not care that several crossword puzzles I’ve created have been
published in The New York Times. Or, that I won my junior high’s
spelling bee three years in a row. Or, that I have been named a Dallas/IABC
Communicator of the Year.
You
probably do care to know whether I truly know how to produce effective
corporate writing.
Well,
I have traveled to more than 45 countries on five continents, writing
articles for the corporate publications of IBM, AT&T, Mobil Oil,
Baxter Healthcare and Whirlpool, among scores of other organizations.
If you
are an editor, that means you receive an international perspective
from me that results in editorial content that resonates with people
from multiple cultures.
You
also probably care to know whether I know a dang thing about teaching
others how to write.
Well,
over the past 18 years, thousands of corporate communicators from
Manhattan (USA) to Montreal (Canada) to Melbourne (Australia) have
attended my writing and publication editing workshops. My favorite
feedback came from a top communicator in Toronto, who wrote he learned
more about writing in my eight-hour course than he had learned in
four years of journalism school.
If you
are attending one of my workshops, that means you can rest assured
you’ll receive knowledge that is woven from the best practices
of communicators from all over the world.
Finally,
you probably care to know whether I know anything about the Web.
Well,
one of the world’s largest semiconductor manufacturers hired
me to write and design a Web site on SAP implementation for them.
In 1996, I launched my ‘Writing for the Web’ workshop,
which I have delivered multiple times to the online content editors
at IBM, JPMorganChase, State Farm Insurance and Kansas City Power
& Light.
In 2001,
my firm was retained to overhaul the content of the Web site belonging
to one of the nation’s largest utility companies. And in 2003,
I managed the Internet communications campaign for a Dallas city councilman.
That campaign helped him surge from heavy-underdog status to a 14-percentage-point
upset victory in just three months.
That
means you will receive the insights of someone who understands the
big picture of the Web as a communications vehicle — not just
someone who knows bits, bytes, hits and hyperlinks.
Most important — I love to meet the brilliant minds
that make up the community of communicators throughout the world.
I hope to have a chance to meet and work with YOU in the near future!