Writing for the Web is very different from writing for print. The good news is, the nuances are easy to master . once you know them.

No other workshop better illustrates how to craft content for an intranet or Web page . in a way research tells us people will use it and understand it.

This workshop is for anyone who:

• prepares content for a Web site, intranet or portal
  
  
• writes a blog, manages a corporate Facebook page or offers a Twitter feed
  
  
• oversees the posting of any of the above

Certainly, communicators benefit from this workshop. So, too, do engineers, accountants, human resource professionals - anyone who needs to ensure content they post online meets best-practice guidelines.

In this workshop, you'll learn how to:

• craft effective and strategic headlines for online content
  
  
• write blurbs that will increase click-throughs to inside pages
  
  
• organize content so it is user-friendly
  
  
• write content to move a site up on search-engine results pages
  
  
• correctly select and present hyperlinks within content
  
  
• make your content easier to scan
  
  
• respect the reader's need for SPEED

...and much, much more!

• Review our Great Feature Writing agenda
  
  
• Testimonials about our training

To schedule a program or obtain more information, either call us at 214.948.7954 or e-mail us.