Writing for Intranets and Web Sites



		Writing for the Web is very different from writing for print. The good news is, the nuances are easy to master…once you know them. No other workshop better illustrates how to craft content for an intranet or Web page…in a way research tells us people will use it and understand it. In this workshop – a shorter version of our full-day session, “Writing for Intranets & Web Sites” – you’ll learn how to: Craft effective and strategic headlines for online content Write blurbs that will increase click-throughs to inside pages Organize content so it is user-friendly Write content to move a site up on search-engine results pages Correctly select and present hyperlinks within content Make your content easier to scan Respect the reader’s need for SPEED …and much, much more! Review the Great Feature Writing workshop’s agenda Read comments about our training View this workshop’s locations/hotels Registration form/pricing