You can produce interesting feature stories…or compelling marketing materials. All it takes is knowing the simple techniques used by the best corporate writers…as well as those producing features for "Business Week", "The Wall Street Journal" and other top business publications.

This workshop lets you in on their secrets…and helps you master the techniques through simple and fun practical exercises. In this half-day session, you’ll learn:

  • Six feature-writing tricks many writers forget
  • How to master interviews to obtain interesting quotes
  • Techniques for writing leads that will pull the reader in
  • Smooth transitions that will keep the reader engaged
  • Clinching conclusions that drive home strategic messages

…and much, much more!