When you bring us
on-site, you have a smorgasbord of instructional topics from
which to choose.
To schedule a program, call us at +1.214.948.7954 or
e-mail
us.
Great Web Writing
This session covers
all of the techniques a content editor needs to know in order
to present content on an intranet or Web site in a Web-friendly
way.
Length options: Half-day, Full-day, Two day
Participants see examples of strong and weak Web writing side
by side, pulled from the Web sites and intranets of top organizations
worldwide. They also practice the techniques discussed in fun
yet practical exercises in a take-away workbook.
Great Feature Writing
This is the workshop
that launched our training business in the 1980s and has won
acclaim worldwide. The art of writing a feature article is not
difficult - so long as you know what distinguishes effective
interviewing skills, story leads,
transitions and conclusions from their
weaker counterparts.
This workshop covers all of those topics - and more - in detail.
Length options: Half-day, Full-day, Two day
Participants view examples of great feature writing from the
internal and external publications of top companies worldwide.
They also practice the techniques discussed in fun yet practical
exercises in a take-away workbook.
Making Your
Writing More Powerful
This session explores
the many techniques one can use to lift one's business writing
out from the mundane and make it resonate with the reader in
a powerful way.
We discuss use of the active voice, compelling
vocabulary, specific details, powerful
quotes, similes and metaphors and
other power-writing techniques.
Exercises help participants master the tools discussed. Appropriate
for anyone who writes news, feature material, business reports
or e-mails in an organization.
Length options: Half-day or full-day
Making Your Writing
More Professional
This session zeroes
in on the technical side of writing, to ensure it has a professional
polish. Grammar, spelling and style get emphasized. Participants
also master the careful balancing act of writing in a vocabulary
and tone that is professional, but not pompous.
Length options: Half-day or full-day
To schedule a program or obtain more information, either call
us at 214.948.7954 or e-mail
us.
For Broadcast Journalists
Winning the Future: Newswriting for the Web
This workshop provides
in-depth instruction to anyone who prepares news content for
a television station Web site.
Length option: Two days
This program ensures your team’s newswriting attracts news seekers
to your site and keeps them there. Write it right, and
you train local news seekers to use your Web site as their premier
source for online news.
Specifically, your team learns to:
- write effective
online sentences
- write effective
online paragraphs
- determine the
appropriate online story length
- powerfully augment
their online stories for Web readers
- make their online
stories more scanable
- select and present
hyperlinks correctly
- efficiently and
effectively convert on-air copy to Web copy
For more details,
or to schedule a session, visit our partner on this program,
The
Coaching Company.
