When you bring us on-site, you have a smorgasbord of instructional topics from which to choose. We are also happy to customize any of our sessions so they address the topics common to your industry and/or location.
To schedule a program, call us at +1.214.948.7954
Writing for the Web
Writing for the screen is not the same as writing for the printed page. This workshop covers the many techniques that research is showing to be most effective in helping people locate information online, understand it and use it. Your team will come away from this session better equipped to write Web site content, intranet content, blog posts etc. that reflect the standards of Web usability.
Length options: Half-day, Full-day, Two days
Participants see, side-by-side, examples of strong and weak Web writing, pulled from the Web sites, intranets, blogs and social media posts of top organizations worldwide. They also practice the techniques discussed in fun yet practical exercises in a take-away workbook.
Great Feature Writing
This is the workshop that launched our training business in the 1980s and has won acclaim worldwide. The art of writing a feature article or case study is not difficult – when you know what makes for effective interviewing skills, story leads, transitions and conclusions.
Your team will come away from this session better equipped to write feature articles and case studies that capture the attention of readers, keep them engaged to the end and convince them of whatever strategic messages those articles contain.
Length options: Half-day, Full-day, Two days
Participants view examples of great feature writing from the internal and external publications of top companies worldwide. They also practice the techniques discussed in fun yet practical exercises in a take-away workbook.
Making Your Writing More Powerful
This session explores the many techniques one can use to lift one's business writing out from the mundane and make it resonate with the reader in a powerful way.
We discuss use of the active voice, compelling vocabulary, specific details, powerful quotes, similes and metaphors and other power-writing techniques.
Exercises help participants master the tools discussed. Appropriate for anyone who writes news, feature material, business reports or e-mails in an organization.
Length options: Half-day or full-day
Making Your Writing More Professional
This session zeroes in on the technical side of writing, to ensure it has a professional polish. Grammar, spelling and style get emphasized. Participants also master the careful balancing act of writing in a vocabulary and tone that is professional, but not pompous.
Length options: Half-day or full-day
Customized Programs
Feel free to suggest a program that addresses a mix of several of the communication topics you see above – or other communication skills your team needs. We’ll be happy to design a program that accomplishes your professional development objectives.
To schedule a program or obtain more information, either call us at 214.948.7954 or e-mail us.
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