Writing for the Web is very different from writing for print. The good news is, the nuances are easy to master . once you know them.
No other workshop better illustrates how to craft content for an intranet or Web page . in a way research tells us people will use it and understand it.
This workshop is for anyone who:
- prepares content for a Web site, intranet or portal,
- writes a blog, manages a corporate Facebook page or offers a Twitter feed
- oversees the posting of any of the above
Certainly, communicators benefit from this workshop. So, too, do engineers, accountants, human resource professionals - anyone who needs to ensure content they post online meets best-practice guidelines.
In this workshop, you'll learn how to:
- craft effective and strategic headlines for online content
- write blurbs that will increase click-throughs to inside pages
- organize content so it is user-friendly
- write content to move a site up on search-engine results pages
- correctly select and present hyperlinks within content
- make your content easier to scan
- respect the reader's need for SPEED
...and
much, much more!
