No one reads the way they did 25 years ago. Make that 10 years ago.
Readers are on the move. On their phones. More distracted and mobile than ever before.
And yet, companies still produce content as if it’s 1999. Content with long, wordy sentences and with paragraphs deeper than the Pacific Ocean. Content that gets to the strategic message at the end, rather than at the beginning (where it belongs).
Content that’s passive, boring, filled with jargon and lacking detail.
In just one day, this workshop will equip your writers with almost 100 simple, actionable techniques for making their writing more concise. More compelling. AND much more effective. Writing more likely to convince and persuade the millions out there who have undergone the ‘Reader Revolution.’
Who can benefit from this workshop?
Anyone in your organization who crafts:
What will they gain from this workshop?
Better insights into:
Throughout the day, they’ll see compelling examples of corporate writing done well and corporate writing gone astray. They’ll also come away with their answers to the exercises we’ll undertake to hone their writing and a robust resource sheet that will help them enhance their content in the weeks going forward.
Tell me about the instructor and venue
Jeff Herrington has traveled the world writing content for such renowned companies as IBM, AT&T, Whirlpool, Baxter Healthcare and Lincoln Electric, among many others. He’s been brought in-house by more than fifty Fortune 500 companies to present his writing workshops to their internal and external communicators.
His own writing has appeared in Texas Monthly and The Dallas Morning News, and his crossword puzzles have been published by The New York Times.
This workshop will be fast-paced and fun. It will help newer writers and veterans see ways they can transform their writing to meet today’s very different reader.
It will take place at the beautiful Cooper Hotel Conference Center & Spa in Dallas, located just 15 minutes from Dallas Love Field and 25 minutes from DFW Airport. (We’ll send more complete venue information to confirmed registrants).
I'm happy to customize this workshop to reflect the topics addressed in your industry and deliver it online or in person to several of your colleagues.
I've recently developed customized versions of this workshop for the employees of:
Want to discuss a session tailored to your employees? Contact me at jeff@jeffherrington.com.